We are driven by 2 distinct ideas or philosophies if you would like to call that.

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Trusted referrals from friends, family and people that we look up to, have an amazing effect on us. They help us broaden our horizons by nudging us to try something new which inevitably enrich our lives. Think about the movie you last watched because your friend recommended. Maybe, you tried a new restaurant because your girlfriend found it nice. 

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At the same time, in this mad, chaotic world, each one of us has a distinct voice, a unique personality, something which sets us apart. Think about your consulting friend who can identify any type of wine. Or maybe your brother's school friends who know all about guitars.

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Pyper looks to bring these 2 ideas together. We are passionate about unleashing the incredible creativity which everyday people like you and me possess. And we aim to make the world a more trusted place by enabling brands harness the power of social media through genuine, heart felt endorsements.